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Ground broken on North Park housing project

Construction on a new $28 million affordable-housing complex is officially underway in North Park after local officials broke ground on the one-acre site Wednesday afternoon.


The 83-unit community, which will be named “Kalos,” will offer one, two and three-bedroom apartments for between $727 and $1,118 a month. The project is being financed by the nonprofit Community HousingWorks and is funded by the San Diego Redevelopment Agency, San Diego Housing Commission and through the federal Low Income Tax Credit program.

Read more on  San Diego Union Tribune website


Why Staging is Crucial to a Successful Sale

Turn on any popular home network on cable TV and you’ll find a program on staging. Re-arrange your furniture, pick a soothing color palette, clear out the family photos, and your home will sell faster, and for more money. Sound too frou-frou to be true? It’s not! The soft and decorative side of staging is backed by hard facts. Real estate agents like great-looking homes because they are easier to sell. Why is that important? An agent’s job is to please their clients, and they will direct their clients to the homes they think they will be interested in purchasing. Agents talk to other agents who are also directing their clients to the best homes on the market. An attractive listing will be shown more often, meaning more market exposure—critical for a quick and profitable house sale. Staging is non-negotiable in many parts of the country. Staging a listing for sale in an area where the concept hasn’t caught on can give you an advantage, particularly if there are many unsold listings si ...

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Help for Homeowner’s Facing Foreclosure

Do You Know a Homeowner Facing Foreclosure? Here’s A Way Out.   Headlines today are filled with stories about homeowners in financial distress—people who face a lender’s foreclosure on their home.   Millions of American home owners are wondering what to do. Like most crises, this one has produced its share of rumors and misinformation. One of the biggest ones is “just let it happen.” Why fight back, this line of thinking goes. It’s too emotionally draining, and the government’s loan modifications aren’t helping many people. Well, that’s only partly true. While government loan modification programs have fallen short of the mark so far, there is another solid, sensible option for homeowners. It’s called a short sale—a sale to a buyer where the seller’s lender agrees to accept less than the full amount owned. Why not be foreclosed? Why sell short? Agents who have closed hundreds of these transactions provide this list of reasons: Avoid the foreclosure stigma – Homeowners will always have to dis ...

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East Village plan biggest since Petco Park

The San Diego Union Tribune reports on a nearly $1 billion development project under discussion for downtown San Diego’s East Village neighborhood.


“Manhattan has its Upper East Side and downtown San Diego could boast an “Upper East Village,” if a new development team succeeds in carrying out an ambitious plan, being announced Thursday, that would be downtown’s biggest undertaking since Petco Park.”


Fat City Lofts in Little Italy

The downtown new development pipeline starts to see some new projects again.

Located on Pacific Highway the proposed Fat City lofts consists of 237 rental apartments and commercial/retail space should create a nice transition from Little Italy to the North Embarcadero.

Read more on the CCDC website.

Is San Diego the Luckiest City in the U.S.?

On the lighter side Time Magazine highlights our favorite city as the nation’s luckiest referring to a Men’s Health analysis using some interesting criteria.

“San Diego’s multiple jackpot winners, its low lightning strike count, and its low number of lightning-related injuries and deaths helped push it to the top,” David Zinczenko, Men’s Health editor in chief


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The Top 5 Mistakes Sellers make when Selling their Home

Serious about selling your San Diego real estate? Before you sign the listing contract, read about these common mistakes that home sellers make: 1. Pricing the property too high for the current market. Price is everything. Overpricing does more to discourage buyers than any other single factor. When you overprice, you put your home in competition with homes that may be newer, larger or have more amenities than yours. You help your competition sell their their well priced property.   This leads to long days on the market, and costs you, the seller, money in the long run.  Lookup Realty can help you price your home correct and had significant tools and resources to market your home properly. 2. Listing the home in poor condition. A home that is in ill repair, or otherwise poor condition, does not excite buyers. A home like this is looked at by buyers as a work project and money pit. Having your home in good repair, clean and great showing condition will significantly improve your chances ...

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What to look for when selecting a Buyer’s Agent?

When purchasing a home there are a number of professionals that you engage to work on your behalf. A key part of your team is your Realtor acting as your buyer’s agent. The buyer tools on to view properties for sale are a great place to start the home purchase process. Inevitably questions about the home purchase process, industry terminology or the desire to see a particular property will arise. Lookup Realty agents are integrated into and work as a team which makes working with our professionals easy and convenient. Lookup Realty Agents will typically do the following on your behalf Schedule and host home tours Discuss the current market conditions in your particular sub-market In some cases previewing new listings on your behalf to see if they meet your criteria Answers questions about property availability and showing availability Draft offers on properties for your signature Negotiate with the seller’s agent on your behalf Discuss counter offers with you and ...

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The Home Purchase Process

Buying a home is a phased, multi-step process with the goal of eventually relaxing in your new home. The quality of the organization you choose to work with will make a difference every step of the way. is a great launching point with our custom buyer tools, eventually you’ll need to leave the web and start working with the professionals at Lookup Realty. So how many Home Purchase Process steps are there? Below are 15 tasks, depending on a specification transaction there may be a few more or less. 1. Initial Consultation with your Agent – Define agency relationship, Sort out needs and wants, Discuss financial qualifications 2. Loan Qualification – Discuss specific financial resources, Obtain prequalification letters 3. Submit Loan Application – Application to the lender with all necessary documents, this is followed by underwriting & appraisal after your offer is accepted 4. Home shopping -Tour properties that you consider ideal with learning about current market ...

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Tools for Finding a Home on

Starting the home purchase process on is easy. Our site has several very useful tools including:

  • The ability to browse San Diego by the neighborhoods you know. If you’re from out of town this is also a great way to learn about San Diego’s many neighborhoods.
  • Try the map view on any neighborhood listing to see the properties displayed on Google© maps. Just click the Map link.
  • Create alerts for price changes, listing status changes or monitor activity for a condominium project that interests you.
  • Easily view changes to the site for a particular zip code by clicking the Today’s Changes link on any neighborhood view.
  • Utilize the Lookup Realty team of professional established Realtors for property inquires, home purchase process help, set up of specialized search queries which include automated email notification, showings and tours, negotiation and closing on your property.
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